The New Jersey online casino marketplace is one of the most highly competitive in the country, with more than two dozen top-of-the-line casino apps competing for nearly $250 million in monthly net revenue. If you are going to stand out here, you are going to need to have an exemplary app that not only is easy to navigate and has zero bugs, but you are also going to have to offer world-class customer service and promotions, as well as have not only the brand new games that everyone has been dying to play but also all the old classics that people have played for years and fallen in love with.
And when we look over which operators are pulling away from the pack, one name that is certainly no stranger to either casinos or best-in-class customer service stands out: Hard Rock Bets Casino. In fact, they have grown their business by more than $25 million in the first five months of this year, compared to the same period in 2024, and increased revenue in May by a jaw-dropping 45% over the same period last year. What’s behind their skyrocketing popularity?
First and foremost, it’s about giving players the casino games they want to play. Hard Rock Bets Casino announced last week that it had surpassed 3,000 games on its platform. Whether it’s a brand new title in the Huff and More Puff franchise or a monster hit like Mo Money: Mighty Pyramids, Hard Rock has worked hard to make sure that it gets the latest games in your pocket so you can try them before anyone else.
But while a large part of the 100 games or so they add each month are brand-new blockbusters, they’ve also spent a lot of time building up bespoke hits with a wide variety of the best game makers out there. These include future classics, such as Hard Rock Highways Megaways, developed in collaboration with Red Tiger and Evolution Gaming, and Hard Rock Splash and Spin Link and Win, from Games Global, which honestly deserves an award just for the name itself.
Another reason they have experienced such phenomenal growth is the combined sportsbook and casino app they rolled out just two years ago. It’s intuitive and easy to search through, which is essential when you have over 3,000 games to choose from, and it has almost zero downtime. In fact, the app has 4.7 stars in the Apple App Store and 4.9 stars in the Google Play Store. It’s truly one of the best casino mobile apps in the business.
Additionally, they offer great casino bonuses and promotions, like the new Hard Rock Legendary Rewards Drop.
Hard Rock Legendary Drops
This brand-new program has quickly become our new favorite for one somewhat distant reason. In just two short years, Hard Rock will have completed its iconic new guitar-shaped hotel in the heart of the Las Vegas Strip.
This estimated $5 billion redevelopment of what was once the historic Mirage will rewrite Las Vegas history. And if you want a room in what will almost certainly be one of the most recognized, photographed, and talked-about hotels/casinos in the country when it reopens, you are going to need Hard Rock Unity points. And if it’s a suite overlooking the entire neon fever dream that is Las Vegas Boulevard, you may need a lot of them. Lucky for us, the Legendary Drops program has a Unity points multiplier built in.
Get to Level Two, you get 2x Unity points earned, and you qualify for exclusive promotions, along with 1x your Weekly Drop rewards. Each step up in level increases your Unity earnings by 1x, and once you get to Level 6, not only are you earning 6x Unity points, but you’re also eligible for 2x on your weekly drops. Drops come every Thursday and are guaranteed to give new meaning to the phrase Thankful Thursday. We are told that Level 8 is just as legendary as the name suggests, but it’s invite-only, and nothing in the mail just yet.
In any case, Unity points, weekly free play, and other offerings are a surefire way to get people’s attention, and don’t forget, you can use those Unity points not just at places like Hard Rock Atlantic City or Hard Rock Tampa or, in a few short years, Hard Rock Las Vegas, but also at all-inclusive non-casino resorts like Hard Rock Punta Cana or Hard Rock Riviera Maya, or if you really want to splurge, how about Hard Rock Maldives? Heck, you can blow them on wings and tenders at your nearest Hard Rock Cafe if that’s how you want to spend them.
Tie that together with the massive summer promotion they are still running until July 6th, their aptly named Jackpot Season, and you’ve got yourself even more reasons to play. Twenty-four daily mini jackpots awarded, a guaranteed $50,000 jackpot winner every Sunday sometime between noon and ten pm, and a $5,000 Daily Must Drop promo that promises to hit before ten pm every day all add to what has been a meteoric rise for Hard Rock Bets Casino, and it doesn’t seem like they are going to be content to sit on their laurels and not keep innovating or finding new ways to keep their players coming back.
